In Pakistan the biggest cultural festival is the annual National Folk Festival called (Lok Mela), it is held in October every year. From past two decades Lok Mela has taken to the international level, and almost more than 20 various countries have been participated and sent their performer and artisans to this festival. This festival has become a pride for performer and artisans nationally. Among the entire festival most important thing that the province of Pakistan and Azad Jammu and Kashmir set up beautiful decorated compartments and give the unique opportunity to the visitors to see and enjoy the collection of Pakistan’ rich culture in the federal capital of Islamabad. This festival continues for 10 days.
The most important and core of this festival is the exhibition of artisan below the banner of the heritage museum. The media centre of Lok Virsa and Media organizes different groups of dancers that perform in the festival ground, also inviting the spectators to join them. Then in the evening organize the music concerts from different parts of the Pakistan. Lok Virsa researchers carried out the documentations of the festival and also interviews all the artists and artisans. Every year this festival is celebrated with great pomp and show, people from different part of the world come and enjoy and there is display of the art work of different province which shows different colors of their culture. This is also the best way to learn and see different cultures and know about their heritage.